Design Theory: How Blackpink Favorite Nana Jacqueline Found Success in Femininity and Romance

Nana Jacqueline is looking to be the next go-to brand for fashion It-girls. Exuding an aura of romance and allure, the Los Angeles-based brand has caught the attention of some of the biggest style stars, including Hailey Bieber, Ariana Grande and Blackpink members Rosé, Jennie and Lisa. Created by a best friend duo of Jacqueline Zhang and Nana Li, Nana Jacqueline’s wide array of clothes is a show of glittery pastels, jewel-encrusted detailing, asymmetric designs and ethereal silhouettes. “When we created the line, we wanted it to have enthusiasm, brightness and an essence of timelessness,” Zhang told WWD. “Our brand DNA would be romantic and effortlessly sexy, which is shown on each piece.” A quick glance on Nana Jacqueline’s Instagram feed is a peek into a world of women donning the unique pieces from the brand’s line, showing a convergence of fairy princess meets preppy, high-glam Elle Woods. Li said if she had to describe the brand in one color, it would be pink because it is a color that flatters all women, is deeply representative of their brand and a hue she draws an abundance of inspiration from.